Instead of Flowers
Industry
Meal Delivery Service
Meal Delivery Service
Services
Branding | Logo Design
Branding | Logo Design
Instead of Flowers is a meal delivery service built around the idea of sending comfort, care, and practical support during life’s most important moments. Instead of traditional gifts, the company delivers chef-prepared meals designed to help families and friends feel taken care of when they need it most.
I developed the logo and branding system with a focus on warmth, simplicity, and approachability. The visual identity was designed to feel comforting and trustworthy while still maintaining a clean, modern aesthetic that could scale across packaging, digital platforms, and marketing materials.
