John Coast Brewery
Industry
Brewery
Brewery
Services
Branding | Illustration | Packaging Design | Logo Design
Branding | Illustration | Packaging Design | Logo Design
John Coast Brewery was built around a surreal neon-soaked identity inspired by the subconscious mind, late-night energy, and psychedelic visual culture. The branding combined bold color palettes, cerebral imagery, and layered illustration work to create a beer brand that felt immersive, experimental, and impossible to ignore.
I developed the logo system, illustrated promotional posters, and designed the beer can packaging, creating a cohesive visual world that carried across merchandise, marketing, and product design. The final identity balanced underground nightlife aesthetics with craft brewery culture in a way that felt both artistic and commercially memorable.
