Pup PlanIt
Industry
Pet Care Technology
Pet Care Technology
Services
Branding | Illustration | UI Branding | Mascot Design
Branding | Illustration | UI Branding | Mascot Design
Pup PlanIt is a scheduling software concept created for DiOGi Pet Services, a dog grooming and boarding company based in Atlanta. The goal was to create a brand that felt futuristic, playful, and
personality-driven, pulling inspiration from retro-futuristic “Jetsons” aesthetics while still feeling approachable for pet owners.
personality-driven, pulling inspiration from retro-futuristic “Jetsons” aesthetics while still feeling approachable for pet owners.
I developed the branding system, visual identity, and mascot design centered around the owners’ actual dog, giving the software a recognizable and personal character that carried throughout the brand experience. The final creative direction combined space-age influences, bold color palettes, rounded typography, and playful illustration work to create a
tech-forward identity that still felt warm and fun.
tech-forward identity that still felt warm and fun.
