Pup PlanIt

Industry
Pet Care Technology

Services
Branding | Illustration | UI Branding | Mascot Design

Pup PlanIt is a scheduling software concept created for DiOGi Pet Services, a dog grooming and boarding company based in Atlanta. The goal was to create a brand that felt futuristic, playful, and personality-driven, pulling inspiration from retro-futuristic “Jetsons” aesthetics while still feeling approachable for pet owners.

I developed the branding system, visual identity, and mascot design centered around the owners’ actual dog, giving the software a recognizable and personal character that carried throughout the brand experience. The final creative direction combined space-age influences, bold color palettes, rounded typography, and playful illustration work to create a tech-forward identity that still felt warm and fun.