Purista
Industry
Wellness Beverage
Wellness Beverage
Services
Branding | Logo Design | Packaging Design
Branding | Logo Design | Packaging Design
Purista is a clean liquid collagen brand crafted for wellness-focused consumers who want their everyday routines to work harder for them. From coffee and smoothies to hydration mixes, the brand was designed to feel elevated, modern, and intentionally minimal while still standing out in a saturated wellness market.
I developed the branding, logo, and bottle packaging design with a focus on clean typography, premium simplicity, and a visual identity that feels equally at home in a luxury kitchen or a gym bag.
