Ruff Mudder
Industry
Dog Training
Dog Training
Services
Branding | Logo Design | Illustration
Branding | Logo Design | Illustration
Ruff Mudder is a dog training company built around structure, trust, and creating stronger relationships between dogs and their owners. The branding centered on a simplified stained glass-inspired visual style, combining bold shapes and clean linework to create an identity that felt playful, memorable, and instantly recognizable.
I developed the logo and branding system with a focus on minimal forms, strong silhouettes, and a handcrafted aesthetic that gave the brand personality without feeling overly complicated. The final identity balanced professionalism with warmth, making the company feel approachable while still visually distinct.
